{"id":12872,"date":"2026-01-05T13:53:19","date_gmt":"2026-01-05T12:53:19","guid":{"rendered":"https:\/\/webprof.nl\/what-customers-expect-from-a-website-in-2026\/"},"modified":"2026-01-05T13:54:10","modified_gmt":"2026-01-05T12:54:10","slug":"what-customers-expect-from-a-website-in-2026","status":"publish","type":"post","link":"https:\/\/webprof.nl\/en\/what-customers-expect-from-a-website-in-2026\/","title":{"rendered":"What customers expect from a website in 2026"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12872\" class=\"elementor elementor-12872 elementor-12870\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-652af2e2 e-flex e-con-boxed e-con e-parent\" data-id=\"652af2e2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ac356cb elementor-widget elementor-widget-text-editor\" data-id=\"2ac356cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<h3 class=\"wp-block-heading\" id=\"h-\"\/>\n\n\n\n<p\/>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe08f43 elementor-section-height-min-height elementor-section-content-middle mark-Zonneveld elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"fe08f43\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-08e0e57\" data-id=\"08e0e57\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8ccdc3c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8ccdc3c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-921b2ff\" data-id=\"921b2ff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-98b5c10\" data-id=\"98b5c10\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-befb3d6 Waarom is het belangrijk om goede zoektermen te bedenken? elementor-widget elementor-widget-image\" data-id=\"befb3d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"960\" src=\"https:\/\/webprof.nl\/wp-content\/uploads\/2025\/12\/Met-AI-Een-website-maken_1280x960.webp\" class=\"attachment-full size-full wp-image-12085\" alt=\"\" srcset=\"https:\/\/webprof.nl\/wp-content\/uploads\/2025\/12\/Met-AI-Een-website-maken_1280x960.webp 1280w, https:\/\/webprof.nl\/wp-content\/uploads\/2025\/12\/Met-AI-Een-website-maken_1280x960-300x225.webp 300w, https:\/\/webprof.nl\/wp-content\/uploads\/2025\/12\/Met-AI-Een-website-maken_1280x960-1024x768.webp 1024w, https:\/\/webprof.nl\/wp-content\/uploads\/2025\/12\/Met-AI-Een-website-maken_1280x960-768x576.webp 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-04c0da4 e-flex e-con-boxed e-con e-parent\" data-id=\"04c0da4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65fde7f elementor-widget elementor-widget-text-editor\" data-id=\"65fde7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<article>\n\n<h1>This is what customers will expect from your website in 2026, and many sites are still missing it<\/h1>\n\n<p>Customers in 2026 are more discerning than ever. Not because they are troublesome, but because they are experienced. <\/p>\n\n<p>They recognize within seconds whether a website is correct.<\/p>\n\n<h2>Recognition is essential<\/h2>\n\n<p>Visitors want to recognize themselves in your website. General texts no longer work. <\/p>\n\n<p>Therefore, a \n<a href=\"https:\/\/webprof.nl\/en\/have-a-website-made\/\">modern business website<\/a> performs better than general marketing language.<\/p>\n\n<h2>Clarity without effort<\/h2>\n\n<p>In 2026, no one wants to search. Everything should feel logical. <\/p>\n\n<p>What do you do, for whom and what can I do now? If that is not immediately clear, people drop out. <\/p>\n\n<h2>Trust before contact<\/h2>\n\n<p>Visitors will not contact you without trust. Examples, explanations and transparency are standard. <\/p>\n\n<h2>Mobile is leading<\/h2>\n\n<p>Most first-time visits are mobile. Speed and technology make the difference here. <\/p>\n\n<p>Good \n<a href=\"https:\/\/webprof.nl\/en\/wordpress-web-hosting\/\">WordPress web hosting<\/a> is crucial in this.<\/p>\n\n<h2>A website that thinks with you<\/h2>\n\n<p>Visitors expect guidance, not an overload of information.<\/p>\n\n<p>This is reflected in locally strong websites, as at \n<a href=\"https:\/\/webprof.nl\/en\/website-design-lisse\/\">website get it made in Lisse<\/a>.<\/p>\n\n<h2>What this means for your website<\/h2>\n\n<p>A good website in 2026 steers without pushing, feels logical and grows with your business.<\/p>\n\n<p>That&#8217;s why more and more companies are opting for a \n<a href=\"https:\/\/webprof.nl\/en\/all-in-website-package\/\">all-in website package per month<\/a>.<\/p>\n\n<p>UX research confirms these expectations, including through \n<a href=\"https:\/\/www.nngroup.com\/articles\/\" target=\"_blank\" rel=\"nofollow noopener\">Nielsen Norman Group<\/a>.<\/p>\n\n<\/article>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ec4c86 e-flex e-con-boxed e-con e-parent\" data-id=\"3ec4c86\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3c58acd e-con-full e-flex e-con e-child\" data-id=\"3c58acd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c612a5 Contact-webprof elementor-widget elementor-widget-text-editor\" data-id=\"2c612a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Need help?<\/h3><p>We will <a href=\"https:\/\/webprof.nl\/en\/contact\/\">contact<\/a> you to discuss all options. We are happy to help you find the right services and solutions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-287ab67 e-con-full e-flex e-con e-child\" data-id=\"287ab67\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-859fb50 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"859fb50\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Contact form\" aria-label=\"Contact form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"12872\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"859fb50\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"What customers expect from a website in 2026\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"12872\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tName\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Name\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-message elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-message\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tPhone\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[message]\" id=\"form-field-message\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Phone\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Only numbers and phone characters (#, -, *, etc) are accepted.\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-field_d6470e8 elementor-col-100 recaptcha_v3-bottomright\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_d6470e8\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LdVIz4hAAAAAJ7F39NfM2EwB4HxScW7slKJWatk\" data-type=\"v3\" data-action=\"Form\" data-badge=\"bottomright\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-right\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Shipping<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>This is what customers will expect from your website in 2026, and many sites are still missing it Customers in 2026 are more discerning than ever. Not because they are troublesome, but because they are experienced. They recognize within seconds whether a website is correct. Recognition is essential Visitors want to recognize themselves in your [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[226],"tags":[],"class_list":["post-12872","post","type-post","status-publish","format-standard","hentry","category-wordpress-elementor"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What customers expect from a website in 2026<\/title>\n<meta name=\"description\" content=\"Find out what customers will expect from a business website in 2026 and why many sites are not yet addressing this.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webprof.nl\/en\/what-customers-expect-from-a-website-in-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What customers expect from a website in 2026\" \/>\n<meta property=\"og:description\" content=\"Find out what customers will expect from a business website in 2026 and why many sites are not yet addressing this.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webprof.nl\/en\/what-customers-expect-from-a-website-in-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Websites &amp; 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