When you want your website to be well found by search engines such as Google, bing and many others, it is very important to first find out what keywords your searching customers are using. A good keyword research is therefore the basis for setting up your website or webshop. These words should be reflected in all important parts of your website, such as URLs, headers, page titles, Meta descriptions. This ensures recognition among your visitors.
Then you can use the keywords to write targeted landing pages and blogs, and post them on all social media channels, optimized for a particular search term. This makes it easier for search engines to match your pages to relevant searches. This ensures that your webpages rank higher in search results, bringing more visitors to your website. If all goes well, this will ultimately bring you more customers and thus more revenue.
Do you want more traffic from search engines to your website? Then it is important to rank well for certain keywords that fit the product or service you offer.
The position on Google that is most important is the first page of search results. This is because most people only view the first page when performing a search and few people click through to subsequent pages. The first position on the first page of search results is the most valuable because it receives the most clicks and thus offers the most visibility. However, a good position on the second or third page can also be valuable, depending on the search term and competition.
A keyword research consists of a number of steps:
Brainstorming: make a list of relevant terms on which you or the client would like to be found. Put yourself in your ideal customer’s shoes: what do you think the customer is searching for? What would the client like to get an answer to? Write down everything that comes to mind.
Do research among (future) customers: ask people in your area and/or (future) customers which search terms they would enter, when they would search via a search engine for your product or service. This way you will quickly come up with a wide variety of search terms, I myself use regional keywords a lot, such as Webdesigner Voorhout, web designer Warmond etc….
Use Google Suggest (related searches): when you have come up with some search terms, you can enter them into Google as you normally would. Google will automatically give you a number of suggestions. These suggestions will give you a good idea of the terms your future customers will use when they are looking for your products or services.
Use keyword tools: now that you have a good idea of the keywords you could use on your website, you can start doing some real keyword research. To do this, you can use several keyword tools, including
Select the right keywords: choose the right keywords from this list. Preferably choose keywords with
Optimize your content: the next step is to use these keywords when optimizing your website. Use the keywords you have chosen when writing your content. Differentiate between
The cost of a keyword research can vary depending on the size and complexity of the research, Webprof can perform it even for a low price, also Webprof specializes in creating a Keywords research. There are several ways to conduct a keyword research, including:
Free keyword research tools: There are many free keyword research tools available, such as Google AdWords Keyword Planner and Keyword Tool, that you can use to discover keywords and analyze search volumes.
Paid keyword research tools: There are also paid keyword research tools available, such as Ahrefs, SEMrush, and Moz, which offer more advanced features, such as competitive analysis and keyword planning.
Outsource keyword research: you can also outsource keyword research to an SEO expert or marketing agency. This option can be more expensive than using a tool, but often provides more insight and recommendations for further action.
Costs for keyword research can range from a few tens to hundreds or even thousands of dollars, depending on the size and complexity of the research and the method chosen.
“I’ve turned my hobby into a job. As an SEO enthusiast and Google Ads specialist, I help businesses grow through data-driven online marketing.”
We will contact you to discuss all possibilities. We are happy to help you find the right services and solutions.
