New websites are created every day, so it is increasingly difficult to stand out in the crowd and reach your potential customers. However, many websites have one thing in common: the website structure is not built correctly, with all the consequences in terms of visitors and positioning in Google’s search results.
Because there are many handy tools and programs available today that present themselves as being “easy, fast and cheap to build your own website”, web developers or web design agencies seem to be transient. With systems like
The structure of your website is very important. Not only towards usability for your visitors, but also towards readability for search engines such as Google or Bing.
A good website structure is primarily important for your visitors & potential customers. With a clear, well-thought-out structure, all information remains clear and visitors can quickly find the information they are looking for. But the structure of your website is also very important for search engines. The better & clearer the structure, the easier search engines can “crawl” your website. The easier search engines can read and index your website, the more pages will be included in search results. This too will have an impact in your website’s positioning in search results.
A good website structure all seems very simple and obvious, but not thinking about or applying a good structure can absolutely have negative effects on the website’s positioning in search results or number of visitors. A poor structure can result in a higher bounce rate. This is exactly what you want to avoid, because Google also considers this a negative user experience. The user experience of website visitors is one of the most important ranking factors in SEO.
A good website structure can ensure that:
Now that you know the importance of a good structure, you naturally want to know what conditions a good structure should meet. The ideal structure varies somewhat, depending on the type of website. For example, the purpose of a news website is different from the purpose of a web shop.
It is important that your visitors and search engines can quickly find all the valuable content they are looking for. The ideal starting point is always to try to have your visitors use a maximum of 3 klics to get to the desired result.
Also, always make sure that the structure of your pages is clear, so your visitors don’t have to spend a lot of time going through information that doesn’t apply to them,
Make sure there are no floating pages on your website. These are pages that are linked to 0 times from other pages on your website (and vice versa). These pages are very difficult to index by the search engines (Google). Adjusting these pages can be done through internal links or through your menu structure. The better the internal link structure, the higher the value that can be shared between pages.
With a simple(read: not too complex & clear) navigation, you ensure a user-friendly website that is also accessible to the search engines. Fully align the URL structure with your outlined structure and navigation. If you also use different categories in which you want to present products, then this structure will give you better results:
Ranking well in Google depends on various parameters and efforts. A large part of the efforts can, after completion of your website or webshop, be done by yourself or specialists in the various fields. Curious about what else can influence the positioning of your website in Google? Then contact Webprof!
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We will contact you to discuss all possibilities. We are happy to help you find the right services and solutions.
