Think Google Ads only works for companies with big budgets? You’re not the only one. Many small business owners think they have too little to spend to be visible in Google. Yet the opposite is true.
With a smart strategy, you can attract new customers even on a budget of five euros a day. In this blog, I explain to you step by step how to go about it.
Can you get real results in Google Ads with limited resources?
Yes, you certainly can – provided you do it right. The success of a campaign is not only in the budget, but mainly in how you deploy it. Focus, relevance and smart choices are more important than how much you spend per day.
A small budget forces you to work strategically: every click must count. And that’s exactly why many small campaigns are actually more efficient than large ones.
What steps will ensure that your budget is spent smartly?
With this approach, you get the most out of your daily budget:
Target your ads to a specific service or niche. So not “everything for everyone,” but, for example, “web design for self-employed people in Lisse.” This will increase your relevance and lower your cost per click.
Search terms with three or more words are often cheaper and better targeted. Think plumber emergency Leiden instead of just plumber.
Advertise only in your working area. Why pay for clicks from Groningen when you work in the Randstad?
Add free extras such as your phone number, location or a link to your rates page. This increases visibility at no extra cost per click.
Don’t let people come in on your homepage. Refer to a page that is completely consistent with the ad, with one clear call-to-action.
What is realistic in terms of results if you start small?
One of our clients, a starting beautician from Hillegom, ran a campaign with a monthly budget of €150. Through sharp targeting and a well-designed landing page, she brought in an average of 8 appointments per week. No tricks, no waste – just smart setup.
The power is in consistency. By putting in €5 a day structurally, you get data, insight and ever-improving results. And you can always scale up as your business grows.
Where do entrepreneurs who start with little often go wrong?
Too many keywords in one campaign
No distinction between mobile and desktop
Targeting too broadly (advertising nationwide for a local service)
No conversion measurement
No landing page optimization
If you bet on multiple services at once or leave everything on, your budget shreds. Result: lots of clicks, few customers.
Don’t have time for it or want to start right away?
If you want to make sure you get it right, you can also have your campaign set up by a specialist. At Webprof.co.uk, we have SEA packages specifically tailored to small business owners. We make sure that your budget is used smartly and that every click counts.
Whether you run an online shop, are a local service provider or a coach, we help you make maximum impact with minimal investment.
With a €5-a-day campaign, you can already achieve a lot. As long as you choose sharply, measure well and optimize your campaign, Google Ads can be a powerful channel especially for small business owners.
Want help setting up a profitable campaign on a small budget? Check out our SEA packages or contact us with no obligation.
